This week we asked experts, 'What do you think a designer can bring to a company at board level?' bit.ly/18K8H78
Nov 28, 2013 · 1:18 PM UTC
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'Navigating worlds of logic+magic' -fantastic responses MT @Design_Week What can a designer can bring at board level bit.ly/18K8H78
@Design_Week 1. Define commercial meaning of 'brand'; 2. commit each board member to a brand role; 3. review, tweak, penalise as necessary!
@Design_Week you should ask @baxterandbailey's @bbdomb. He's been there and done that. In Russia.