Sainsbury's is rolling out a new look for its Basics range: bit.ly/1bAFkkM

Nov 19, 2013 · 1:26 PM UTC

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Replying to @Design_Week
@Design_Week the texture definitely gives it a bit of a lift
Replying to @Design_Week
@Design_Week Urgh.
Replying to @Design_Week
@Design_Week not blown away. For me BOOTS had the best packaging design for its basic products a few years ago. very clear and simple.