As Thomas Cook rebrands on the cheap, we ask: why are big brands so keen to skimp on design? bit.ly/1hhH7OI
Oct 1, 2013 · 12:09 PM UTC
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@Design_Week — Because every single one of us (the public) moans about how much money is wasted on a badge. There's no happy medium.
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@TomActman True, and think that companies (and the public) seeing it as just a 'badge' is one of the main problems.
@Design_Week They only tweaked a design that was created by a studio in Sweden. Not completely 'in-house'.
@Design_Week But what is 'cheap' design? In house peeps should be jst as good as agency creatives surely,so is it really skimping on design?
@Design_Week Design agencies don't communicate the value of effective design, marketing managers are looking for measurables not ad talk
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@Design_Week On the cheap will not get the ambitious where they want to be!
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@Design_Week too many cooks and in-house creatives 'advice' on what really would work not being taken on board.
@Design_Week I think there are too many stakeholders involved who don't understand the value branding and strategy can add
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@Design_Week that's funny, I remember working on developing the innovative love/heart idea whilst at a large branding consultancy!
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@Design_Week must have been to must jargon or maybe they spent to much of their budget in getting external advice