'All this does is bolster the public opinion that design is a waste of money.' Thoughts on Yahoo's 30 logos project: bit.ly/18pzdyf
Aug 30, 2013 · 9:55 AM UTC
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@Design_Week Day 24 already… first I've heard it. *Obviously working then…* Do Yahoo really believe people care what their logo looks like?!
@Design_Week Without any strategic criteria, or reason for any of the 30 options presented, Yahoo is just redesigning the logo, not a brand
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@Design_Week Approaching a brand like that is dangerous because 30 options cannot be right to express what Yahoo stands for, if it knows it