This cheeky campaign from the British Heart Foundation 'hijacks' cigarette packets using Blippar technology: bit.ly/14VTNos

Mar 13, 2013 · 11:26 AM UTC

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Replying to @Design_Week
Augmented Reality used to subvert cigarette packages. Clever. designweek.co.uk/news/the-br… ~@Design_Week
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Replying to @Design_Week
RT @Design_Week: cheeky campaign from British Heart Foundation 'hijacks' cigarette packets using Blippar technology: bit.ly/14VTNos
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