Pentagram overhauls Weight Watchers: bit.ly/XzfY4W

Dec 7, 2012 · 6:13 PM UTC

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Replying to @Design_Week
@Design_Week "HEAVY" weight of typeface? Weight Watchers.
Replying to @Design_Week
@Design_Week … hang on, is that deliberate irony!? Weight Watchers goes from thin to fat, erm, I mean bold typeface in new logo
Replying to @Design_Week
@Design_Week Love the word "twat" stuck in the middle.
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Replying to @Design_Week
@Design_Week Has @pentagram talked about the *issue* surrounding the Weightwatchers branding yet? bit.ly/XzfY4W