@Design_Week Design is about making things look right.

@Design_Week "[clients should] …bring the designer in at the earliest chance." Most of them are reluctant to pay for this 'nebulus' bit.

@Design_Week or…'an effective creative brief is not a prescription of the solution but a detailed description of the 'problem' to be solved'

@Design_Week Couldn't agree more. "Content precedes design. Design in the absence of content is not design, it's decoration." @zeldman