A stong comment on our story about Wyke Farms choosing its new identity through a Facebook vote: bit.ly/PVM1bZ What do you think?
Sep 5, 2012 · 8:09 AM UTC
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@Design_Week Re: Wyke Farms. You can't stop brands crowd sourcing… However, what were the agencies THINKING of when they entered into this?
@Design_Week I'm really looking forward to picking up some of that free Wyke Farm cheese (they surely don't expect people to pay for it?)
@Design_Week Wyke weren't willing to pay for creative work but happy to spend £5mil on disseminating that work? Takes the cheese & biscuit!
@Design_Week sorry, just seen words 'unpaid creative work' and stopped reading re Wyke Farms project!
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@Design_Week Allowing people to play a part in the NPD process is prudent - co-creation is being used more & more and why not!
Reply to @Design_Week Unpaid crowd sourced design work but then a £5million adveritsing budget? Bad form.