Our 2007 piece on the Olympics logo makes interesting reading in hindsight. Have your views on the identity changed? bit.ly/OdqEvK

Jul 12, 2012 · 4:48 PM UTC

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Replying to @Design_Week
@Design_Week No, views on Olympic logo haven't changed - it actually gets worse with every viewing. 'Typeface' is worse...
Replying to @Design_Week
@Design_Week I really like this,it stands out from the crowd & is ahead of its time! Can u remember what any other Olympic logos look like??
Replying to @Design_Week
@Design_Week A 'Broken' visual theme has emerged - first the logo, then the sculpture... Lets hope it stops there!
Replying to @Design_Week
@Design_Week no… the whole thing becomes more grotesque and disgusting as it gets nearer the logo is as awful as the event
Replying to @Design_Week
@Design_Week I've never been keen on the logo, but like the way the identity is being rolled out.