“It was a strange moment in time”: Wolff Olins on the London 2012 brand ten years later bit.ly/3A2IeoC

Jun 24, 2022 · 11:09 AM UTC

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Replying to @Design_Week
Underrated and over here. Corking bit of work.
Replying to @Design_Week
I was part of one of the design teams that took the original branding and produced all kinds of Olympic documents before, during and afterwards. As a standalone logo it's strange but we got to learn about how it came about, and as an overall brand it was pretty good to work with.
Replying to @Design_Week @WolffOlins
Thought it was brilliant
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