Visually nice. Not sure I understand the difference between 'no sugar' and 'zero sugar'. ?

Not so good in my opinion.. Simple is good, but too simple and too resemblance between the zero coke and original coke isn't too clear.

Maximum brand exposure, Im assuming someone from the board said 'Why dont we move the branding up higher... when you hold the can your hand covers up the logo'

They’re okay. The black on red has less contrast than the white on red which makes it slightly harder to read. But that could also be a digital ad thing rather than physical product so 🤷

Strange that “Delicious & Refreshing” is in title case. Also... couldn’t come up with one more line for the Coke Zero under “No Calories”? Amazing taste 😅🤷‍♂️ Looks good in the supermarket though. So much red

Reminds me of EU fire hydrant design (all red with just different label) Both not so quick to work out! I picked up a coke zero and then had to double check I had the right one 🤔