What do you think of Coca-Cola's redesigned can packaging? Here's everything we know about it so far: bit.ly/32a3mXE

Apr 13, 2021 · 10:12 AM UTC

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Replying to @Design_Week
Visually nice. Not sure I understand the difference between 'no sugar' and 'zero sugar'. ?
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Replying to @Design_Week
Not so good in my opinion.. Simple is good, but too simple and too resemblance between the zero coke and original coke isn't too clear.
Replying to @Design_Week
Maximum brand exposure, Im assuming someone from the board said 'Why dont we move the branding up higher... when you hold the can your hand covers up the logo'
Replying to @Design_Week
They’re okay. The black on red has less contrast than the white on red which makes it slightly harder to read. But that could also be a digital ad thing rather than physical product so 🤷
Replying to @Design_Week
Strange that “Delicious & Refreshing” is in title case. Also... couldn’t come up with one more line for the Coke Zero under “No Calories”? Amazing taste 😅🤷‍♂️ Looks good in the supermarket though. So much red
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Replying to @Design_Week
Reminds me of EU fire hydrant design (all red with just different label) Both not so quick to work out! I picked up a coke zero and then had to double check I had the right one 🤔