JKR has given Ocado an identity overhaul including new packaging, redrawn logo and custom typeface - what do you think of it? bit.ly/3lnqbQu

Mar 18, 2021 · 3:30 PM UTC

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Replying to @Design_Week
So JKR’s research told them the Ocado ‘swirl’ was “one of the brand’s most recognisable assets among consumers”. Did nobody at JKR think by putting that swirl on a new purple background it now screams Cadbury?? 🤔