JKR reveals the "real food" inspiration behind their rebrand of Burger King - the restaurant's first image change in more than 20 years. What do you think of the new look? bit.ly/39hqNkY

Jan 8, 2021 · 2:29 PM UTC

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Replying to @Design_Week
Flat out brilliant. I shared some more thoughts in this thread:
Andrew Gregory @lunchboxbrain
8 Jan 2021
BK THREAD 👉 As a creative pro and HUGE @BurgerKing fan, I feel compelled to share three basic thoughts about BK's rebrand. /1 The entire branding system just WORKS. The colors, typography and illustrations all compliment each other in a way that is both fun and functional.
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Replying to @Design_Week
So they went back to the old logo...? I don’t understand how that’s really a rebrand.
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Replying to @Design_Week
I like it but it seems more retro to me than the old one.
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Replying to @Design_Week
Can we also return to the far superior old BP logo, please? The one I remember from my toy cars? The new one is trying to pretend petrol is all green and friendly, but just looks like a garden centre. I’ll even offer to redraw it for you. @bp_America @bp_UK
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Replying to @Design_Week
Can you credit us for the custom typefaces please 😀
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Replying to @Design_Week
why didn't use the blue from the old logo?that truly add more feelings.
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Replying to @Design_Week
Why aren't designer's questioning Burger King's sustainability record rather than admiring the rebrand? Kind of sadden by the design profession. @GreenpeaceUK @greenpeaceusa @XRebellionUK
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Replying to @Design_Week
to me it looks like they went back to the 60's? not sure if this is a revamp of an old logo but looks that way to me, not bad, not great.
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Replying to @Design_Week
All food that's eaten is real, whether it's good or not.
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