What do you think of Cadbury's new global identity? bit.ly/2K1dr0b

Apr 15, 2020 · 7:52 AM UTC

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Replying to @Design_Week
I think that an agency has been paid a lot of money to make some very conservative tweaks. Fair play to them.
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Replying to @Design_Week
Is that “A” properly kerned? 😟
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Replying to @Design_Week
Err... hit & miss.
GIF
Replying to @Design_Week
They've removed an iconic font and replaced it with Arial......seriously why has this happened
Replying to @Design_Week
This is a winner that maintains the legacy of the brand whilst preparing it subtly for the future; I'm sure it'll look the bees on retina 8k screens.