What do you think of BMW's new logo? bit.ly/2VEYuIa

Mar 4, 2020 · 4:24 PM UTC

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Replying to @Design_Week
Bland and uninteresting. Or, to put it another way, flat.
Replying to @Design_Week
It makes a lot more sense in physical space.
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Replying to @Design_Week
No no no
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Replying to @Design_Week
I think it’s great.
Replying to @Design_Week
Can you really call this the "new logo"? If anything, the space opposite the lettering 'BMW' seems to be more of a gap. Am I missing something?
Replying to @Design_Week
It conveys that @BMW as a brand is going disposable and no longer wants to be assertive in the market.
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Replying to @Design_Week
I think "finally"
Replying to @Design_Week
From a printing perspective, it’s easier and will look good across all of their media.