What do you think of BMW's new logo? bit.ly/2VEYuIa

Mar 4, 2020 · 4:24 PM UTC

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Replying to @Design_Week
The letters look really odd and outta place now... 🤔
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Replying to @Design_Week
I think the old one was much better. Don't know why they would do this
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Replying to @Design_Week
On paper and screen cheap, minimalistic and refined as a badge
Replying to @Design_Week
I think it looks great as a physical motif, but on flat/block colour digitally (and probably printed) not so good - although, it looks quite good on hero images where there's something going on behind it from what I have seen
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Replying to @Design_Week
Not good, especially the ‘M’. As that’s always going to be central wouldn’t it have made more sense for the verticals to be exactly vertical?
Replying to @Design_Week
If they want a flat logo, why can’t the outer rim still be solid black? (Without the white outer line)
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Replying to @Design_Week
It’s awful, and looks even worse when it’s in 3D on the car. I can’t understand how this even got past the initial design process.