They're gonna tweet this out beforehand but not about the Spirereroth livestream...? Also they're clearly labeling it as a Direct just so they can get people to watch it lol. ~~Smart move actually~~
Nintendo of America
 @NintendoAmerica
18 Dec 2020
Tune in on 12/18, 3 p.m. PT for a special SUPER NINTENDO WORLD™ Direct livestream! We'll spend roughly 15 minutes showing just some of @USJ_Official’s new area, #SUPERNINTENDOWORLD. No game content will be featured. ninten.do/6017pna4W

Dec 18, 2020 · 3:12 AM UTC

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Also this is about an amusement park in Japan lol, why talk about the Direct in America?
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Replying to @CiblesGD
I thought they did tweet out the Sephiroth livestream prior to it being released
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Typically they tweet out the livestream like a day or two beforehand, this time they didn't put the American stream up or talk about it 30 minutes until the actual thing. Even though other parts of Nintendo did do both.
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Replying to @CiblesGD
They tweeted out about the Sephiroth livestream a week in advance
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